Traci Houston has over 20 years in the automotive business as a sales and marketing leader working for Fortune 500 Companies such as Ford Motor Company, Nissan North America, and Volkswagen of America. Currently, Traci is the Senior Manager of Dealer Relations at Volkswagen of America (VWoA). In her role, she drives to improve and strengthen the relationship between the Volkswagen Brand and the Dealer network.
Traci is responsible for developing and implementing strategies to improve Dealer satisfaction with the VW Brand; acts as a liaison between the VW Brand and the National Dealer Advisory Council, and works directly with VW Brand Executive Leadership to improve business processes with the dealer network to ensure VW is the “Dealer Partner of Choice”.
Traci is a graduate of the University of California, Berkeley where she received a Bachelor’s Degree in Social Science with an emphasis in Business and earned her Master’s Degree in Advertising from Michigan State University.
Traci - a selected participant of Volkswagen Group of America’s Top Talent Accelerate Leadership Development and Executive Mentorship Programs – mentors interns and young professionals to help guide them on a successful career path. Traci formerly served as a Board Member for the Nissan Foundation, and is also a member of Alpha Kappa Alpha, Sorority Inc.
Traci currently resides in the Metro DC area where she enjoys traveling, music concerts, and spending time with family.